This week’s reading lists come from a variety of sources and the recommendations they hold are equally varied. Whatever your preference for reading material, these lists hold something for everyone and eliminate any excuse you might have for not loading up your Kindle or heading out to your favorite library or bookstore.
- The Ultimate Backseat Bookshelf: 100 Must-Reads For Kids 9-14 (Source: NPR)
- 20 Books To Read Before You Start Your Own Business (Source: Lifehack.org)
- 101 Top Picks To Read This Summer (Source: Lifehack.org)
In the world of marketing, communications and social media there was a particularly interesting article from Horses For Sources (HfS). There’s been a lot of talk lately about how this “always-connected world” that we live in now might not be the best way to be living your life. HfS has some really helpful tips embedded in their take on this topic:
- Kill the Powerpoint in presentations.
- Remove social media apps from your mobile device.
- Start calling people up “just to chat.”
- Make an effort to have more “in person” meetings.
- Go to more conferences.
I’d add a sixth recommendation: Stop using email to communicate and pick up the phone! Email is a great way to quickly share static information with people but is a terrible way to have a dialogue, collaborate with actual human beings and discuss complicated subjects. Pick up the phone if what you’re trying to say is more than “here is the report you asked for.”
While we’re on the subject of communicating with other human beings and ending the madness that is email, check out this article from Business2Community.com. The author tells the story of a colleague’s “a-ha!” moment about social business and collaboration while watching his son’s baseball game. The article very succinctly points out why email is a dreadful method of communication and organizations should be moving to an online/social collaboration way of thinking and working.
Here are some more articles – related to the topic of marketing, communications and social business – that you might find interesting:
- Sponsored Content: An Ethical Framework (Source: Edelman.com)
- 4 Ways Social Media Efforts Fail (Source: ExecutiveBoard.com)
- 3 B2B Marketing Mistakes To Avoid (Source: ExecutiveBoard.com)
- Social Business Strategy: Vision, Purpose And Value Drive A New Era Of Engagement (Source: BrianSolis.com)
- The State Of Digital Copywriting: Top Challenges And Trends (Source: MarketingProfs.com)
- 5 Tips On How To Boost Your Content Marketing Strategy (Source: PRNewsOnline.com)
- A Surprising Insight On Social Media Measurement: Activity Does Matter (Source: BusinessesGrow.com)
- Daytona Crash Video Tests Fair Use, Copyright For Fans And Journalists (Source: Poynter.org)
- Does Age Predict Technology Adoption? (Source: BigThink.com)
That’s this week’s wrap-up… what have you learned this week?