eWayDirect, a full-service emarketing provider, today announced the availability of a free white paper based on the company’s success with building private branded social networks, known as customer-centric communities. The white paper, titled “Leveraging Customer-Centric Communities for Customer Loyalty,” demonstrates the possibility of leveraging the popularity of social networking as a customer acquisition and retention tool. The white paper is free to download and explores the problems inherent in traditional social networking as well as the specifics of the eWayDirect solution. eWayDirect’s branded social networking is fully integrated with the company’s email marketing platform, included at no extra charge, and available immediately. To download the white paper, visit www.ewaydirect.com. (eWayDirect Press Release, February 25, 2009)