If you’re using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI). Although the industry metrics for success are still being defined, the nature of link sharing and the opportunities of Twitter search create an environment ripe for tracking. You’ll want to sit down with your team to clearly define your goals, then survey the landscape of Twitter measurement tools, and merge the two to create and define reports that you can use to demonstrate real value.

Read the rest of the story on OpenForum.com.