Get the latest Twitter advice in a new complimentary white paper from the Mequoda Group, a company that provides best practices for online publishers and marketers. In it they explain how a social networking and micro-blogging service can promote a digital publication and be a significant source of new email subscribers.
SWOT (strengths, weaknesses, opportunities and threats) analyses are a staple of the business world. They enable business entities to understand their Strengths, Weaknesses, Opportunities, and Threats. Such analyses drive businesses to strategically chart their business direction more effectively as they cultivate the customer loyalty that is ultimately crucial to their bottom line. In a somewhat similar manner, a SWOT analysis [...]
Improving your company’s online presence doesn’t need to be difficult. By following a few best practices, you can create a valuable online resource for all of your company’s stakeholders. 1. Set goals. Before getting started, you should set goals for what the program should achieve. Online communication includes more than just Web sites and blogs. The technology has evolved rapidly, [...]
Months after the Supreme Court derailed the Mashpee Wampanoag’s plan to put its land into trust for a casino in Middleboro, a U.S. senator is offering to change the rules. Sen. Byron Dorgan, a North Dakota Democrat, has introduced a measure to amend the 1934 Indian Reorganization Act. If passed, the bill would affirm the Interior Secretary’s authority to take [...]
Lower values for single-family homes come as no surprise to Assessor-Appraiser Barbara Erickson, but homeowners should not expect lower tax bills. Erickson said the average value of a single-family home dropped by 5 percent this year from last year, condominiums dropped 8 percent, and multi-family homes dropped 1 percent. Commercial properties not only retained their values but rose by 7 [...]
New data from a commissioned study conducted by Forrester Consulting on behalf of ExactTarget finds that while more than 85 percent of all marketers are executing multichannel campaigns, less than half know what channels their customers prefer. Key findings featured in the ExactTarget Marketing Preferences Research Bundle include: Forrester’s Customer Knowledge is Marketer Power findings: 80 percent of marketers surveyed [...]
Selectmen this week reviewed the warrant for the Sept. 21 special town meeting, and despite a $1.6 million shortfall that required department heads to cut their budgets by an additional 1.5 percent, residents will be asked to fund the purchase of three police cruisers and a recycling truck and the repairs to the South Middleboro fire station roof. Town meeting [...]
The Soule Homestead Education Center, 46 Soule St., will hold its 18th annual Harvest Fair this weekend. The fair, on Saturday and Sunday, is the major fundraiser for the Soule Homestead Education Center, a nonprofit organization formed to educate children and adults about farm life. Daylong events include a sheep dog demonstration, a trick horse show, a birds of prey, [...]
The Soule Homestead Education Center has begun a $282,000 expansion project to build a classroom, three composting bathrooms and a kitchen. Referred to as the Facilities Expansion Project, the foundation is in place for the addition to the center’s barn. Plans are to have the building enclosed by winter and finished next spring. The three bathrooms and kitchen will be [...]
Where once there was despair, there is hope, as the pastor and people of the Central Congregational Church rebuild the historic structure, ravaged in a Memorial Day fire. “We had people telling us that it would be cheaper to tear it down,” the Rev. Bruce Smith said Monday. “But I don’t think anyone in the congregation gave that even 10 [...]
