Town departments ‘like’ social networking
Middleboro Gazette
August 8, 2014
Between promoting the highly-successful Herring Run Festival, producing a travel brochure and securing grant funds for kiosks in town among other things, the Middleboro Tourism Committee has covered a lot of ground since its formation just last year. Member and key marketing person Sherri Hartlen-Neely, whose work both for the committee and in her professional life has made her well-versed in the social media landscape, says the Internet has been and will continue to be a crucial piece to making Middleboro a distinguished tourist destination.
“The turnout for the first Herring Run Festival was so much bigger than anyone expected, and I can say without a doubt, that without the use of social media, we wouldn’t have gotten 2,012 visitors,” Neely said.
For Neely social media represents a way to unify efforts to promote the town. She used Krazy Days — an annual Middleboro street-festival put on by Middleborough On The Move — to illustrate how Facebook and Twitter can be used to bring people out to an event.
“With Krazy Days going on now, I’m monitoring Facebook and Twitter posts and sharing people’s posts who are talking about it,” she said. “With people posting pictures of themselves and whoever they’re with having fun, others will see that and maybe think ‘that looks interesting — maybe we should check it out.'”
According to Neely, it is that degree of interaction that propels social media’s success as a marketing tool.
“Radio, TV, and print ads are still great but they only promote things one way and when the ad is done or in the recycling bin, that’s it. In social media, you can put a post out there on something and Jane Doe says ‘My mom will love this’, and her circle of ten friends see it and do the same. It’s not just an ad with strangers talking about something — you hear about it from people you know and get pulled into an ongoing conversation.”
Neely says the Tourism Committee’s website, which was not online yet at the time of her interview, will feature a local town business directory, calendar of events, a list of places to eat, and info about town services and boards among other things. She said the site will likely be up sometime this week.
Promote Yourself: The New Rules for Career Success
By Dan Schawbel, Marcus Buckingham (2013)
Connect. Communicate. Collaborate. C3 and the ResearchNetwork
CEB
November 24, 2010
I have a confession to make: I am not a market research analyst. I am an organizational communications professional working in a corporate market research and competitive intelligence team. I’ve always believed in the power of research and analysis but, before joining my current team, the entire research process was shrouded in mystery. I’d ask the research team a question and they would deliver an answer. There was no discussion back and forth; it was simply delivered to me and I moved on with my project du jour.
Middleboro activist fights for handicapped access
Middleboro Gazette
November 26, 2009
One of his favorite haunts was the now-defunct Farrah’s in Everett Square, where he was reduced to eating on the sidewalk because he couldn’t get inside with a wheelchair.
Then, the new owner, Debi R. Jenness, renovated with an eye toward the disabled, said Sherri Hartlen-Neely, the restaurant’s marketing director.
Now Cieplik is able to roll into the restaurant, choose any table he’d like and enjoy a meal overlooking the square.
Recently, The Enterprise joined Cieplik for lunch at the Flat Iron Grill, the former Farrah’s. Cieplik rolled through the front door and grabbed a table in the center of the restaurant, flanked by his mother and two medical support personnel.
Electronic Business – Volume 13, Issues 9-16 – Page 4
1987
Rayner (Boston) Carol A. Suby (Boston) Sherri Hartlen (Editorial Assistant) Contributing Editors Paula Doe (San Francisco) Theresa Engstrom (Boston), Stephen Gross (Minneapolis), Shohel Kurfta (Tokyo) Michael Leibowitz, (Boston).
Electronic Business Today – Volume 13, Issues 7-12 – Page 4
1987
D.C.) Anne Knowles (Boston) Mark Mehler (New York) Valerie Rlce (San Jose) Assistant Editors Nancy McSharry (Research) Bruce C.P. Rayner (Boston) Carol A. Suby (Boston) Sherri Hartlen (Editorial Assistant) Contributing Editors Paula …