Category: Communications
Focus: A Manifesto

Focus is about finding simplicity in this Age of Distraction. It’s about finding the focus you need to create, to work on what’s important, to reflect, to find peace…

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I Am A Word Person In A Visual World…

By trade and passion I am a word person. I live, eat and breathe reading, writing and communicating with words. I am not – by any stretch of my imagination – an artistically-inclined visual person. Lately, though, I’ve been catching more and more information and articles about infographics and has started me down this weird path of trying to become [...]

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How to Integrate Social Into Your Website…

Companies that link away, are sending away their decade of hard earned investments getting customers to come to their website. Instead, companies must have a focused strategy on how you’ll integrate social features and content into your website, rather than padding Facebook and Twitter. Secrets of Engagement: Leverage Social to Unlock User Value on Your Site from Janrain on Vimeo.

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Middleboro Candidate Joins the 21st Century…

Middleboro’s election season is ramping up and soon will be in full swing. As a marketing/communications professional, however, one candidate stands out from the rest of the pack. Allin Frawley has launched his campaign for Board of Selectmen with – GASP! – a website. A really nice website, at that. It tells you who he is and what he stands [...]

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Nothing To Say On Twitter? There Are Other Uses…

Anyone who follows me on Twitter knows that I’m a chatty soul. Because I work at home, with only the dogs and rabbit to keep me company, I use Twitter as my virtual office water cooler. I learn new things, I get breaking news and it helps me get questions answered. To me, it’s a useful resource for information, laughter [...]

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Is the Office Really Necessary? 3 Out Of 5 Workers Say “No!”

Cisco recently announced the results of an international workplace study that reveals three of five workers around the world believe that they do not need to be in the office anymore to be productive. In fact, their desire to be mobile and flexible in accessing corporate information is so strong that the same percentage of workers would choose jobs that were lower-paying but had leniency in accessing information outside of the office over higher salaried jobs that lacked flexibility…

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Advertising Your Small Business: Yes You Can!
advertising

Small businesses often live and die by word-of-mouth advertising but often don’t think about conducting more formal advertising programs or campaigns. Often, small business owners don’t think that they can afford to advertise because they are operating on shoestring budgets as they get their business off the ground and advertising is simply a cost that is beyond your reach at [...]

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“Socializing The CEO”

In a 2010 survey – “Socializing the CEO”, Weber Shandwick takes a close look at CEOs and their “social status.” The agency studied the communications of CEOs in the world’s largest 50 companies and audited traditional outreach as well as the following digital/social activities…

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Merlin Mann Talk at Rutgers

Merlin Mann, of 43Folders fame, gives a great talk at Rutgers about managing time and expectations.

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Dilbert Goes Social…
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