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Communications Toolbox

communicationsThere are a variety of tools that I use every day for my work in employee communications as well as for marketing, public relations, and social media. Some are free. Some are paid resources. All are critical to getting the right things done at the right time – no matter what communications work I may be involved in. The list is below and is not organized in any way because these are all critical resources to me and ones that I use every day.

OneNote: My digital brain and file cabinet. From writing blog posts to gathering research or information to taking a meeting or phone conversation note, OneNote is always open and in use.

Hootsuite: Hootsuite is a social media management system for brand management. Yup. That’s what it does and it does it quite well. I do pay for the premium version of this so that if I need to have someone manage a social account or campaign in my absence it’s easy to give that capability to someone else without giving them access to my entire account.

Tweetdeck: Tweetdeck is simply the easiest way to stay current on all of the things that I monitor on Twitter on a daily basis. From my personal feed to lists to automated searches, Tweetdeck does it all and does it really well.

Paper.li: Paper.li lets you publish Twitter, Facebook, Google+ or any web content into your own online newspaper. It may sound strange to use this as a communications tool but it works really well. I setup newspapers for topics that I’m tracking or interested in and once a day Paper.li delivers that content up in an easy-to-read synopsis format. Often the content that I post on social channels comes directly from one of my newspapers. It’s a must.

Feedly: RSS feeds are most certainly not dead and if you’re not using them, you’re missing out. Feedly lets me stay on top of websites, blogs and other content. It’s my newspage every morning. If you’re still mourning the loss of Google Reader, check out Feedly. You’ll be pleased.

Hubspot’s Marketing Library: A fantastic resource for templates, training and more. Everything you need to run your marketing and communication activities. Simply fabulous.

IFTTT: IFTTT is a web-based service that allows users to create chains of simple conditional statements, called “recipes”, which are triggered based on changes to other web services. I have a variety of recipes running, including: Phone calls and meetings automatically logged into Evernote and my calendar which allows me to keep notes together with those events and tweets on various topics being sent directly to Google Sheets for culling and sorting later. There are thousands of recipes; something for everyone to make your life easier.

Livescribe 3 Pen: Designed to work and write like a premium ballpoint pen, the Livescribe 3 smartpen uses Bluetooth Smart to send everything you write to your smartphone or tablet. There is nothing easier or better than actually using pen and paper. Livescribe lets me use my beloved Moleskine notebooks but still file everything digitally. Brilliance in its simplicity.